Hoe Lee Kow — Premium Tableware & Custom Service Solutions for a Modern K-BBQ Concept
Hoe Lee Kow in Dubai Hills is a standout contemporary Korean BBQ concept that pairs innovative culinary style with a carefully curated selection of professional tableware, serveware, and custom-built service elements. The project reflects a strong focus on quality, durability, and visual identity — essential components for a high-volume hospitality environment.
INKU by Serax — Signature Tableware for Elevated Presentation
Hoe Lee Kow features the INKU collection by Serax, chosen for its refined aesthetics inspired by Japanese simplicity and natural textures. INKU’s organic forms, soft silhouettes, and functional durability make it ideal for modern restaurants seeking a distinctive presentation style that supports both everyday service and high-impact plating.
Costa Nova Tableware — Durable, Stylish & Hospitality-Ready
Complementing the INKU pieces, Hoe Lee Kow integrates selected items from Costa Nova, known for their robust stoneware crafted for professional use. Costa Nova’s designs contribute warmth, texture, and versatility to the table setting, offering both visual appeal and long-term performance in fast-paced dining operations.
Custom Wooden Korean Barbecue Elements
A key highlight of the project is the inclusion of custom-made wooden barbecue components, tailored specifically for Korean tabletop grilling. These bespoke pieces combine authenticity with contemporary craftsmanship, supporting both operational needs and the restaurant’s design narrative. The custom elements enhance functionality while reinforcing the identity of Hoe Lee Kow’s K-BBQ experience.
Integrated Hospitality Design for Modern Service
The curated mix of INKU by Serax, Costa Nova serveware, and custom wooden installations results in a cohesive, efficient, and visually compelling service environment. Each item is selected for durability, heat resistance, practicality, and aesthetics, ensuring the venue maintains consistency during high-volume service while delivering a memorable guest experience.
This project showcases how high-quality tableware, smart material selection, and custom service elements work together to support a modern hospitality concept — reinforcing brand storytelling, improving workflow, and elevating food presentation across all touchpoints.